



Market and competitor research
Keyword targeting based on the searches that matter most
Technical SEO and on-page cleanup
Google Business Profile optimization and local signal cleanup
City and neighborhood page expansion
Citations and directory consistency
Content, backlinks, and branded authority assets
Schema, geo relevance, and entity reinforcement
Ongoing GBP management and activity
Continued optimization and local relevance work
Authority reinforcement and ranking pushes
Active monitoring so we can adjust quickly
No vague “wait and see” retainer
No getting billed while nothing changes
No disappearing after the first round of work
TRUE risk management
It means if we do not hit the agreed ranking goal for your main keyword within 90 days, we refund you. The same deliverables will be made available, so the work can be verified.
By "ranked," we mean that your law firm shows up in the map pack (top 3 results) when a user searches for your top keyword of choice within either a 6-mile radius or a 500,000 population radius (whichever is smaller).
While we can't "guarantee" anything, insofar as guaranteeing that it'll happen, this is one of the most aggressive plans we've crafted, specifically for law firms. Given our years of SEO experience and results, we're confident that we can get your firm ranked in the tightest markets in 90 days, as we have hundreds of times in the past. So confident, in fact, that we're willing to risk using our resources and losing money if it doesn't happen.
We focus on the 50 primary keywords most likely to drive qualified calls and cases in your market. We can choose, or you can. Your top priority keyword is what we base our guarantee off of.
We look at your practice area, and Google's own keyword trends in the area to determine the best keywords for your business. You may also choose, if you'd like.
We do focus on organic (non-local) ranking, yes. However, the determination of "ranking" is based upon your rankings in the local map pack. Consider organic a bonus!
No long, confusing lock-in. The offer is built around performance, not trapping you in a vague retainer. The only thing we ask is that you give us 90 days.
We have monthly and quarterly rates. We recommend starting with the quarterly, since that's the easiest way to track our 90-day guarantee. Check out our pricing page for more information!
Our methods are all white hat, and listed on our how it works page. In simple terms, we start by optimizing your website (40+ pages of optimization, full technical SEO to make sure nothing is broken), establishing a 50-neighborhood presence in your city, and then work on GBP optimization (posting, review replies, Q&As, 5-day-a-week activity), and other SEO-related activities (blogs, backlinks, articles, etc.). We generally put about 100-150 individual hours each month into SEO work for each of our clients.