1. Company Information

Legal-Ease SEO is a doing business as name of ARI Digital.

DBA: Legal-Ease SEO
Legal Entity: ARI Digital
Address: 501 S. Home Ave, Park Ridge, IL 60068

In these Terms, “Legal-Ease SEO,” “we,” “us,” and “our” refer to ARI Digital doing business as Legal-Ease SEO.

2. Services

Legal-Ease SEO provides local SEO and digital marketing services for law firms and legal practices. Depending on the package and campaign, services may include keyword research, Google Business Profile optimization and management, technical SEO, website optimization, local landing pages, city pages, neighborhood pages, content creation, directory listings, citations, authority-building assets, reporting, and related consulting services.

3. No Legal Advice

Legal-Ease SEO is a marketing company. We do not provide legal advice, and nothing on this website or in our materials creates an attorney-client relationship. Any legal, ethical, or advertising compliance decision relating to your law firm remains your responsibility.

4. No Affiliation With Third-Party Platforms

Legal-Ease SEO is an independent service provider. We are not affiliated with, endorsed by, or sponsored by Google, Meta, Facebook, Instagram, YouTube, LinkedIn, or any other third-party platform unless expressly stated in writing.

5. No Blanket Guarantee of Search Placement

Any statement on this website or in our marketing that refers to a “90-Day Guarantee,” “money-back guarantee,” “guaranteed results,” “ranking,” or similar language refers only to our billing, refund, and performance-protection terms as defined in these Terms and in your selected package.

We do not guarantee a specific number of calls, leads, signed cases, revenue, profitability, or rankings for every keyword. We do not guarantee permanent rankings once achieved. We do not guarantee ad approval by Meta, Google, or any other third-party platform.

Public Offer Language

If the applicable ranking benchmark is not achieved within 90 days, the client may elect either:
(a) a refund as provided in Section 9; or
(b) continued work by Legal-Ease SEO at no additional service charge until the applicable ranking benchmark is achieved, subject to these Terms.

6. Ranking Definition

For purposes of any guarantee, billing trigger, refund right, continued-work election, or dispute under these Terms, “ranked” or “ranking” means the client’s business appears in the top 3 local results in a local geogrid search for the agreed target keyword.

The geogrid area will be defined as follows:

The ranking area will be measured using either:
(a) a radius of 6 miles from the agreed business location; or
(b) the smallest radius containing a population base of 500,000 people,
whichever produces the smaller required coverage area.

If a 6-mile radius contains fewer than 500,000 people, then the ranking standard will be measured using the full 6-mile radius.

If a 6-mile radius contains more than 500,000 people, then the ranking standard will be measured using the smallest radius that contains 500,000 people.

The specific keyword, location, geogrid methodology, and reporting tool used for the campaign will be established during onboarding and tracked using our chosen local ranking tool.

7. Client Responsibilities

To remain eligible for any guarantee, refund right, paused-billing arrangement, or continued-work election, you agree to provide accurate and complete information, maintain required access, cooperate with reasonable campaign requests, maintain a legitimate and policy-compliant business presence, and avoid conflicting third-party SEO work during the guarantee period unless approved by us in writing.

If delays or disruptions are caused by lack of access, inaccurate information, suspensions, policy violations, third-party interference, or client inaction, we may pause, extend, or adjust timelines, guarantee periods, refund eligibility periods, or continued-work arrangements accordingly.

8. Pricing and Payment Terms

$5,499 up front.

No additional recurring payment is due until you are ranked or 90 full days have elapsed from onboarding, whichever occurs later.

Once that trigger occurs, ongoing service is billed at $1,833 per month.

This option is month to month after recurring billing begins.

Option 2

$1,999 per month beginning at onboarding.

If you are ranked within the initial 90-day period, billing continues at $1,999 per month unless otherwise agreed in writing.

If you are not ranked within the initial 90-day period, your rights and options will be governed by Section 9.

This option is month to month and does not require a fixed post-ranking term unless otherwise agreed in writing.

If you are not ranked within the initial 90-day period, your rights and options will be governed by Section 9.

All fees are due according to the payment method and schedule selected at checkout or agreed in writing. You authorize Legal-Ease SEO to charge the payment method on file for all agreed fees, renewals, resumed billing, and outstanding balances.

9. 90-Day Performance Protection

The 90-Day Guarantee is a billing and refund protection structure, not a promise of a particular number of leads, signed cases, or business results.

If the applicable ranking benchmark is not achieved within 90 days from onboarding, and if the client has remained in compliance with these Terms, the client may elect one of the following remedies:

(a) Refund Election
The client may request a refund of fees paid directly to Legal-Ease SEO for the applicable service package during the initial 90-day period, excluding third-party fees, advertising spend, software charges, domain costs, taxes, chargebacks, pass-through expenses, and nonrefundable payment processing fees, if any.

or

(b) Continued Work Election
The client may elect to have Legal-Ease SEO continue working at no additional service charge until the applicable ranking benchmark is achieved.

If the client elects continued work under subsection (b), the client permanently waives and relinquishes any refund right arising from the initial 90-day guarantee period.

If the client elects continued work under subsection (b), any paused billing under the selected package will remain paused until the applicable ranking benchmark is achieved, unless otherwise stated in the selected package or agreed in writing.

To qualify for the 90-day guarantee, refund election, or continued-work election, the client must remain in compliance with these Terms, maintain required access and cooperation, avoid conflicting SEO work without written approval, and maintain a policy-compliant business profile and website.

10. 12-Month Refund Protection

Legal-Ease SEO will keep confidential and will not disclose, publish, share, sell, or otherwise make available any nonpublic client information, campaign information, business information, access credentials, reports, strategy materials, communications, or other confidential information provided by or created for the client in connection with the services, except:

(a) as necessary to perform the services;
(b) to Legal-Ease SEO’s employees, contractors, or service providers who have a need to know and who are bound by confidentiality obligations;
(c) with the client’s prior written permission; or
(d) where disclosure is required by law, regulation, subpoena, court order, or legal process.

Without the client’s prior written consent, Legal-Ease SEO will not use the client’s name, logo, screenshots, results, reports, rankings, case studies, testimonials, or campaign details in public marketing materials, sales materials, or promotional content.

The client also agrees not to disclose Legal-Ease SEO’s confidential methods, pricing structures, proprietary systems, templates, strategy materials, or nonpublic business information without prior written consent, except as required by law.

11. Suspensions, Account Restrictions, and Platform Changes

We are not responsible for losses, delays, or interruptions caused by Google Business Profile suspensions, verification issues, hosting failures, directory removals, ad account restrictions, algorithm updates, platform policy changes, or ranking fluctuations caused by competition, geography, or third-party platform behavior.

12. Acceptable Use

You agree not to misuse our website, services, content, or offers. Prohibited conduct includes submitting false information, impersonating another person or business, interfering with website functionality, copying or scraping our materials without permission, or using our content in an unlawful, deceptive, or infringing way.

13. Intellectual Property and Asset Ownership

All website content, copy, designs, layouts, branding, graphics, strategy materials, templates, methods, systems, and other materials belonging to Legal-Ease SEO remain our property unless expressly transferred in writing.

During the active campaign and until the client has either:
(a) achieved the applicable ranking benchmark; or
(b) elected a refund under Section 9,
all SEO work product, campaign materials, supporting assets, content, pages, citations, listings, reporting materials, tracking setups, dashboards, authority assets, and related deliverables created, developed, configured, published, or deployed by Legal-Ease SEO for the campaign will remain the property of Legal-Ease SEO and are licensed to the client for use only during the active service relationship.

If the client elects a refund under Section 9, the client’s license to use refund-eligible campaign assets created by Legal-Ease SEO will immediately terminate, and ownership of those assets will remain exclusively with Legal-Ease SEO unless Legal-Ease SEO expressly agrees otherwise in writing.

If the client elects continued work under Section 9 instead of a refund, then the client will no longer be eligible for any refund arising from the initial 90-day guarantee period, and ownership of completed client-specific deliverables created for the campaign will transfer to the client, subject to Legal-Ease SEO’s retained rights in pre-existing materials, proprietary methods, templates, internal systems, software, dashboards, reporting frameworks, and other general know-how.

For the avoidance of doubt, Legal-Ease SEO retains all rights in its proprietary systems, processes, templates, frameworks, reporting structures, tracking methods, software, and supporting off-site assets unless expressly transferred in writing.

14. No Warranty

Our website and services are provided on an “as is” and “as available” basis. To the maximum extent permitted by law, we disclaim all express and implied warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted availability.

15. Limitation of Liability

To the maximum extent permitted by law, Legal-Ease SEO and ARI Digital will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost leads, lost cases, business interruption, reputational harm, or data loss.

Our total liability for any claim arising out of or relating to the website or services will not exceed the total amount actually paid by you to Legal-Ease SEO during the 3 months immediately preceding the event giving rise to the claim, except where a different limit is required by law or expressly stated in the refund section above.

16. Indemnification

You agree to defend, indemnify, and hold harmless Legal-Ease SEO, ARI Digital, and their owners, contractors, employees, and affiliates from and against any claims, losses, liabilities, damages, judgments, penalties, costs, and expenses arising out of your misuse of the website or services, inaccurate information you provide, your violation of law or platform policies, or any materials or instructions you ask us to use or publish.

17. Cancellation

Except where a fixed term applies under Option 3 after ranking, services are month to month and may be canceled by either party upon written notice.

Cancellation does not eliminate amounts already due, waive unpaid balances, reduce fixed-term obligations under Option 3 after ranking, or create any refund right except as expressly stated in Section 9.

18. Governing Law and Venue

These Terms are governed by the laws of the State of Illinois, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Terms or our services shall be resolved exclusively in the state or federal courts located in Cook County, Illinois, unless applicable law requires otherwise.

19. Changes to These Terms

We may update these Terms from time to time. Any revised version becomes effective when posted on the website unless otherwise stated. Your continued use of the website or services after updated Terms are posted constitutes your acceptance of the revised Terms.

20. Contact

Legal-Ease SEO
DBA of ARI Digital
501 S. Home Ave
Park Ridge, IL 60068
Email: [email protected]